We are Playformance.
We empower business owners, executives, and managers to drive engagement and innovation by leveraging play as a performance and profit multiplier.
Meet our Founder
Lauren Thomas
Founder and Chief Playformance Officer
Lauren Thomas helps business owners, executives, and managers leverage play as a performance and profit multiplier to drive engagement and innovation.
After gaining over a decade of experience leading award-winning marketing campaigns for Fortune 500 companies, she developed a unique approach to building and leading high-performing teams.
One of Lauren’s signature programs, the Kinetic 1:1™, empowers managers to shift their one-on-one conversations with direct reports from check-ins to catalysts by leveraging a framework that sparks accountability, builds psychological safety, and accelerates progress without the need for micromanagement.
Lauren has been recognized by Brand Innovators as one of the “40 Under 40” marketing leaders working to propel the industry into the next generation. She has spearheaded campaigns that have earned industry recognition, including Shorty Awards, a Webby Award, and a Guinness World Record. Along the way, she has worked with organizations including Macy’s, The Coca-Cola Company, AT&T, and Intuit.
She is also a recognized speaker and has taken the stage for events and organizations, including the Word of Mouth Marketing Association (WOMMA), Association of National Advertisers (ANA), National Education Association (NEA), Atlanta Women’s Network, Visit California, ADWEEK, Social Media Strategies Summit, and more.
When she’s not coaching, consulting, or taking the stage as a keynote speaker, you can find her singing her heart out at karaoke or performing stand-up comedy.
Our
Values
Real Talk
We promise an environment of transparent communication. We won't just tell you what you want to hear; we’ll provide the clarity that is necessary for breakthrough change.
Engineer for Enjoyment
We intentionally bring energy and enjoyment to the work, viewing joy not as a luxury, but as the catalyst for world-class performance and the antidote to burnout in high-demand environments.
Bold Experimentation
We challenge the status quo and embrace the discomfort of new approaches. We guide our clients to lead with courage over certainty, knowing risk is a requirement for innovation and transformation.
Continuous Growth
We believe the work of leadership is a journey, not a destination. Our partnership is an invitation for your team to commit to perpetual personal development.
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